Here’s Why NIKE (NKE) is Among the 7 Best Turnaround Stocks to Buy in 2026

NIKE, Inc. (NYSE:NKE) is one of the 7 Best Turnaround Stocks to Buy in 2026.

On June 5, 2026, Goldman Sachs maintained a Neutral rating and $52 price target on NIKE, Inc. (NYSE:NKE) after attending the company’s Global Football showcase and sell-side event. The firm said the event highlighted Nike’s World Cup playbook across product innovation, brand storytelling, and marketplace execution. Goldman Sachs also noted that management’s tone was constructive, pointing to early signs of traction from the company’s sport-led offense and building momentum into the World Cup.

On the same day, UBS said it was “incrementally positive” on NIKE, Inc. (NYSE:NKE) following a meeting with management. UBS said the company’s football product event reinforced that the brand’s “creative instincts and sport-centered positioning remain key competitive advantages.” Still, the firm said Nike’s turnaround will take longer than the market expects and that it wants to see “more green shoots” before recommending the shares. UBS maintained a Neutral rating and $54 price target on the stock.

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Last month, Wells Fargo downgraded NIKE, Inc. (NYSE:NKE) to Equal Weight from Overweight with a price target of $45, down from $55. Wells Fargo said Nike does not fit with its preference for clothing to outperform over the next few years, citing a broader shift away from athletic apparel and “over-saturation” from excess competition. The firm also said Nike’s global turnaround is taking longer and that international disruption is likely to weigh on near-term results.

NIKE, Inc. (NYSE:NKE) designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services worldwide.

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