Here’s What Analysts Say on McDonald’s (MCD)

McDonald’s Corporation (NYSE:MCD) is one of the 13 Best Fast Food Stocks to Buy. On December 15, Jefferies reiterated a Buy rating on McDonald’s Corporation (NYSE:MCD) with a price target of $360.

Earlier, on December 10, Bernstein SocGen Group had also reaffirmed its Market Perform rating on McDonald’s Corporation (NYSE:MCD) and kept the price target at $320. Bernstein SocGen Group’s analysis indicates that there is huge potential in the company’s a la carte pricing. This is true even when McDonald’s Corporation (NYSE:MCD) has recently been focusing on value offerings.

Here's What Analysts Say on McDonald's (MCD)

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The research firm pointed out that the fast food company has launched many value deals and promotions. These include the $5 meal deal, which McDonald’s Corporation (NYSE:MCD) introduced in June 2024. Other value-focused offerings include the Buy One Add One program launched in January 2025 and the Extra Value Meals that the company introduced in September 2025.

Despite this focus on value deals, Bernstein SocGen Group thinks McDonald’s Corporation (NYSE:MCD) could further improve its a la carte pricing approach. The firm pointed to Taco Bell’s “10 items under $3 cravings value menu” as a possible example to follow.

However, the firm kept its Market Perform rating as McDonald’s Corporation (NYSE:MCD) continues to face tough competition in the fast food industry. The company is looking to balance value deals with its profitability targets.

McDonald’s Corporation (NYSE:MCD) is an American multinational fast food chain. It is one of the world’s largest foodservice retailers with more than 40,000 restaurants around the world.

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Disclosure: None. This article is originally published at Insider Monkey.