Here’s How Boston Beer Co Inc (SAM) Just Crushed Expectations

I truly appreciate a good brew every now and then, so I wore a big smile on my face this morning when I saw shares of Boston Beer Co Inc (NYSE:SAM) trading up more than 13%. So what has everyone so excited?

In short, the company annihilated earnings expectations with their solid second-quarter earnings report.

Boston Beer Co Inc (NYSE:SAM)Specifically, the creator of the wildly popular Samuel Adams brand turned in second-quarter net revenue of $181.3 million, an increase of 23% from the same year-ago period, and primarily due to core shipment growth of 21%. Meanwhile, net income nearly tripled to $1.45 per diluted share, up from $0.39 per diluted share in the second quarter of 2012.

For those of you keeping track, those numbers easily outpaced analysts’ expectations for earnings of $1.34 per share on sales of $175.4 million.

Some background
For some context, remember Boston Beer Co Inc (NYSE:SAM) stock fell by as much as 11% after the company reported disappointing first-quarter earnings in May, largely thanks to “slight softness” in Samuel Adams sales after its Spring seasonal program failed to meet expectations.

As I wrote at the time, however, Boston Beer Co Inc (NYSE:SAM) was looking forward to better days ahead and had already completed the conversion to its popular Summer Ale in most markets.

Even so, while everybody had high hopes for Boston Beer Co Inc (NYSE:SAM)’s Summer offerings — especially considering they would be offered for the very first time in the company’s unique new can — Koch himself admitted they were experiencing “increased competitive activities from both domestic specialty and craft beer brands that have made it challenging to grow Samuel Adams as fast as [they] would like.”

Of course, that was a less-than-subtle reference to brewing behemoths like Anheuser-Busch InBev NV (ADR) (NYSE:BUD), which happily owns more than a third of Craft Brew Alliance Inc (NASDAQ:BREW). Craft Brew Alliance, in turn, was formed just a few years ago through the merger of the Red Hook, Widmer Brothers, and Kona Brewing Companies.

Of course, as I wrote just a few weeks ago, the folks at Red Hook in particular have been busy winning business from the likes of beer-selling extraordinaire Buffalo Wild Wings (NASDAQ:BWLD), with whom they collaboratively created the wing specialist’s Game Changer Ale to cater to the beer-loving sports bar crowd.

So, with all that frothy competition swirling around them, what led to Boston Beer Co Inc (NYSE:SAM)’s outperformance this time around?

Mmmmm….Summer beer
According to CEO Jim Koch, if we’re wondering where they found strength this quarter, look no further than the solid performance from the company’s seasonal program.

As it turns out, American consumers really do enjoy a good Summer brew, and Boston Beer Co Inc (NYSE:SAM) was more than happy to oblige. And if you can’t tell from the video below, this guy seriously appreciates everything that goes into his products.