Here Is What Morgan Stanley Has to Say Ahead of Apple’s (AAPL) WWDC 2026 Event?

Apple Inc. (NASDAQ:AAPL) is one of the top Goldman Sachs tech stocks to buy now, with an accumulated worth of almost $27 billion.

Apple’s upcoming WWDC 2026 remains to be a highlight for the company. Morgan Stanley analyst Erik Woodring shared his thoughts on Apple’s upcoming event. On June 1, TheFly reported that Woodring stated that WWDC 2026 is a vital catalyst for AAPL to reframe the iPhone maker’s strategy as an AI winner. Apple is expected to reveal its long-term chip design focused on on-device AI performance.

Here Is What Morgan Stanley Has to Say Ahead of Apple's (AAPL) WWDC 2026 Event?

The analyst potentially sees the event as a trigger for multiple expansion for Apple, similar to WWDC 2024’s 20 points outperformance. Year-to-date, AAPL shares have surged over 12% as of June 1. Unlike AI stocks that have skyrocketed this year so far, Apple needs to make its mark. Analysts see WWDC as the best opportunity for Apple Inc. to reinitiate its AI policy. Morgan Stanley’s price target of $330 implies an upside of almost 8%, with the firm giving an Overweight rating to AAPL shares. Woodring believes that low investor expectations clear the path for a narrative re-rating and an enhanced AI platform, and a clear Agentic vision could lift valuation to $365-385, with the upside as high as $440.

At the same time, Citi analyst Atif Malik sees WWDC 2026 focusing on key Siri updates, while Apple can gain market share as HBM supply-demand dynamics create pricing pressure. Citi remains incrementally positive on Apple’s iPhone shipments in 2026 and keeps a Buy rating with a $315 price target, as reported by TheFly on June 1.

Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and home accessories. The company develops its own operating systems (iOS and macOS) and provides digital services, including iCloud, Apple Pay, and content streaming via the App Store and Apple TV+.

While we acknowledge the risk and potential of AAPL as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AAPL and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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