The good news for SodaStream
While the idea of Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) getting into carbonated beverages may seem like bad news for Sodastream International Ltd (NASDAQ:SODA), I think the increased competition is going to work well for the company. By adding its bulk to the industry, Green Mountain should bring more consumers into the “make your own” world.
If Sodastream International Ltd (NASDAQ:SODA) continues to produce high-quality machines, it’s going to get more and more attention as consumers compare the Karbon to the SodaStream line. That should result in more sales for both companies, and give SodaStream a nice little boost to its bottom line. Overall, I think the addition of Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) to the soda system business is going to be a good thing for everyone.
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The article Homemade Soda Is the New Store-Bought Soda originally appeared on Fool.com.
Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends Green Mountain Coffee Roasters, SodaStream, and Starbucks and owns shares of SodaStream and Starbucks.
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