GoPro Inc (GPRO) Signs Agreement With Red Bull; Will it be Enough to Turn Around Sinking Hedge Fund Interest?

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GoPro Inc (NASDAQ:GPRO) shares have surged by more than 5% today after the company announced a deal with Red Bull, which will result in GoPro’s cameras being used by Red Bull to capture its 1,800 events over the next few years. Red Bull has also acquired an equity stake in GoPro, buying less than 1% of its class A shares. Both companies will capture and co-produce videos and live events and distribute them using their branded channels, including Red Bull TV,, and GoPro Channel. Both companies will share the content production and distribution rights for an undisclosed number of years. In a statement, GoPro founder and CEO Nicholas Woodman said that the partnership with Red Bull is strategic and will help the company to amplify its international reach.

GoPro Inc (NASDAQ:GPRO) shareholders have witnessed a decrease in hedge fund interest in recent months. Heading into the second quarter of 2016, a total of 16 of the hedge funds tracked by Insider Monkey were bullish on this stock, an 11% decline from one quarter earlier. The level and the change in hedge fund popularity aren’t the only variables you need to analyze to decipher hedge funds’ perspectives. A stock may witness a boost in popularity but it may still be less popular than similarly priced stocks. That’s why at the end of this article we will examine companies such as Sears Holdings Corporation (NASDAQ:SHLD), Imperva Inc (NYSE:IMPV), and Whiting Petroleum Corp (NYSE:WLL) to gather more data points.

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Of the funds tracked by Insider Monkey, Cliff Asness’ AQR Capital Management has the largest position in GoPro Inc (NASDAQ:GPRO), worth close to $23.7 million, corresponding to less than 0.1% of its total 13F portfolio. Coming in second is Sageview Capital, managed by Edward Gilhuly and Scott Stuart, which holds a $20.3 million position; 11.4% of its 13F portfolio is allocated to the company. Other members of the smart money with similar optimism comprise John Griffin’s Blue Ridge Capital, Jim Simons’s Renaissance Technologies, and Ken Griffin’s Citadel Investment Group.

On the next page we’ll look at some of the funds that were bearish on GoPro in Q1 and see how it compares in popularity to a few other stocks.

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