Google introduces its ‘VIP’ AI Subscription Service Priced at $250 a Month

On May 20, 2025, Alphabet Inc. (NASDAQ:GOOGL)’s Google announced Google AI Ultra, a new high-end AI subscription service that costs $249.99 a month, at its annual developer conference, Google I/O. The premium plan includes early access to experimental tools, maximum usage limits, and exclusive access to Google’s most recent AI models. It has the Notebook LM with its maximum usage limit, the Flow AI filmmaking tool, and the Gemini 2.5 Pro “DeepThink” mode for advanced research. Furthermore, users get a YouTube Premium membership and 30 terabytes of storage.

Google introduces its "VIP" AI subscription service, which costs $250 per month

A user’s hands typing a search query into a Google Search box, emphasizing the company’s search capabilities.

Josh Woodward, the head of Alphabet Inc. (NASDAQ:GOOGL)’s Google Labs and the Gemini app, stated, “It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google.” The plan is already accessible in the United States and will soon be made available worldwide.

As Alphabet Inc. (NASDAQ:GOOGL) looks to expand beyond its dwindling ad revenue, the AI Ultra plan targets premium users and is more expensive than OpenAI’s $200/month ChatGPT Pro. Under Google One AI Premium, Google already provides AI subscriptions that range in price from $19.99 to $149.99, depending on storage. The Ultra tier offers early access to Veo 3, Google’s new video creation tool, and experimental projects like Project Mariner, which allows up to 10 jobs to be completed at once. Since AI chatbots are becoming more popular among users, Google intends to strengthen its position as a market leader by providing high-quality AI products.

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