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Google Inc (GOOGL)’s Can End Facebook Inc (FB)’s Dominance over News Apps

Facebook Inc (NASDAQ:FB) has accrued some form of dominance over the mobile ecosystem with a string of apps that continue to command huge following across the globe. However, on the Horizon is Google Inc (NASDAQ:GOOGL), which can overhaul its ecosystem by coming up with a framework for creating simple, yet effective apps with enough performance for accommodating news delivery.

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There is no doubt that the mobile ecosystem will continue to grow as more people continue to buy phones and tablets as PC’s start to become obsolete as the only base for getting information. Native apps, as a result, are becoming more questionable as the basic form of news delivery as apps continue to account for 86% of the time spent on mobile by users; this essentially leaves 14% for browser-based activities. Facebook Inc (NASDAQ:FB) has on its ranks top four download slots for non-gaming apps worldwide led by Facebook Messenger, Facebook WhatsApp, and Instagram

Combining Facebook Inc (NASDAQ:FB), gaming and social messaging, they compromise roughly 60% of the time spent on mobile clearly highlighting the giant social network dominance of the mobile ecosystem. Facebook Inc (NASDAQ:FB) should continue dominating the space as mobile consumption continues to concentrate even more, with the ongoing growth of messaging and direct communication. Mobile carriers on the other hand have reasons to be scared as the growth is expected to affect their revenues from voice calls and SMS offerings.

Facebook Inc (NASDAQ:FB) remains heavily reliant on services that cannot be designed outside a full-fledged application. Its offerings require phones with key features that are not easily accessible through a browser such as radio modules and GPS. This is one of the loopholes that Google Inc (NASDAQ:GOOGL) can use to its advantage with the creation of apps that can offer the same services on normal phones, which may not have a basic internet connection.

News related applications don’t require a lot of phone features as they collect XML feeds, low resolution images while using a tiny fraction of a modern smartphone’s processing power. Google Inc (NASDAQ:GOOGL) is already big on social and SEO as well as mobile, meaning it has the ability to disrupt Facebook Inc (NASDAQ:FB)’s mobile ecosystem by developing more effective and reliable news feeds apps.

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