Google Inc (NASDAQ:GOOGL) is taking further steps to separate the photos function of its Google+ social network and its corresponding application for mobile devices.
According to a report by Bridget Carey on CNET Update, Google Inc (NASDAQ:GOOGL) has removed the automatic photo and video backup capability of the Google+ application for iOS and Android.
“Google is giving you one less reason to log into Google+. A major perk of the social network and App is that it automatically saves an online backup of your phone’s photos. But now, Google is adding this photo backup ability to a new app, the Google Drive App for iOS and Android,” Carey says.
The move comes a month after Google Inc (NASDAQ:GOOGL)’s social network got a new chief in the person of Bradley Horowitz. Earlier last month, Horowitz, who is a product vice president at the internet search, advertising, social networking and software giant, confirmed that he is now the head of Google+.
Furthermore, the Google Inc (NASDAQ:GOOGL) executive also made a clear distinction between Google+ Streams and Google+ Photos as separate products. This was the first time such a well-defined difference, especially in terms of names, were made by a high-ranking Google executive.
As we noted in the report in March, the clear differentiation of the Google+ components, which along with the social layer of the service make up the whole Google+ experience, is an indication that Google may be planning to shut down one component or is planning to radically alter each of these components.
“Google Drive can automatically save copies of your photos and videos from your smartphone or tablet. Also, your photos from Google+ will show up in Google Drive. It looks like Google is taking steps to separate its photo services from Google+,” Carey notes.
It appears that Photos is becoming more of a cloud storage play for the technology giant rather than a social play.
Boykin Curry’s Eagle Capital Management owned 774,750 Class A Google Inc (NASDAQ:GOOGL) shares as 2014 ended. The stake, which makes up 1.55% of the whole Eagle Capital portfolio, decreased 2% quarter over quarter. Eagle Capital also owned about 1.12 million Class C Google shares by the end of 2014.
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