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Google Inc (GOOG) Web Traffic: Which Company is Leading the Charge?

The Google Inc (NASDAQ:GOOG) Android operating system is a market leader for many reasons. From its variety of apps (see some cool ones) to the number of companies relying on the OS, things are looking up.

Google Inc (NASDAQ:GOOG)With all this in mind, you may wonder which company is leading the charge in terms of Android web traffic distribution. Fortunately, you don’t have to worry about finding an answer any longer. Instead, we can take a closer look at a recent study completed by Chitika Insights.

As you would imagine, Samsung is the leader when it comes to Google Inc (NASDAQ:GOOG) Android web traffic distribution. Here is what the study had to say:

“Samsung’s extensive usage of Android as the operating system for the majority of its smartphones and tablets, along with the company’s success in the marketplace, has led Samsung to be the leading Android device manufacturer. Examining North American Web traffic from users of each Android manufacturer’s devices, Samsung holds a significant 47.2% share.”

As you can see, Samsung is not just the leader. It is currently holding onto more than 47 percent share. While this could change in the future, especially with a growing number of smartphones and tablets relying on Android, we should not expect to see much of a change right away.

There are some companies hoping to chase Samsung down from behind, including the following: HTC with 9.7 percent, Motorola with 9.5 percent, Amazon with 8.8 percent, and LG with 8.3 percent.

Do you imagine a scenario in which Samsung will be overtaken in this area? It has long relied on the Google Inc (NASDAQ:GOOG) Android operating system, and has ridden it all the way to the top.

The study goes on to add more information:

“Samsung held a significant edge in terms of Web usage over other Android manufacturers as Q2 2013 came to a close. Samsung’s substantial advantage in terms of total marketing budget for its mobile products may have contributed to its success within the Android marketplace.  Interestingly however, 25% of Samsung-based Web traffic comes from older or non-flagship devices, such as models like the Samsung Galaxy Ace. The Samsung Galaxy S III continues to hold on to the largest share (32%) among all Samsung devices models.”

The Google Inc (NASDAQ:GOOG) Android operating system is doing big things and we should expect this to continue well into the future, especially if Samsung continues its dominance.

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