With those kind of results, along with margins as high as 97% according to a Bernstein analyst, getting the cable industry to change Internet strategies wasn’t likely — until Google Inc (NASDAQ:GOOG) Fiber entered the picture, that is. Now, in spite of what cable executives like Britt are saying, their actions tell another story.
For consumers, Google Inc (NASDAQ:GOOG) Fiber is a no-lose proposition. Either customers will see continual improvements from cable providers — as Austin and Kansas City have — or will wait for Fiber or Fiber-like alternatives to become available and jump ship. Based on annual customer service rankings, Britt and his cable industry cohorts should stop pooh-poohing Fiber and start implementing a comprehensive strategy to retain their customers. But don’t count on it.
The article Google Fiber Has Time Warner Cable Tripping All Over Itself originally appeared on Fool.com is written by Tim Brugger.
Fool contributor Tim Brugger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google.
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