Two, Google’s in a different line of business.
Though Google Inc (NASDAQ:GOOG) isn’t gaining much in terms of market share, it is in absolute dollar amounts. Google’s mobile ad revenue between 2012 and eMarketer’s 2013 estimate should increase by about $4.2 billion. eMarketer estimates Facebook Inc (NASDAQ:FB)’s will only increase by about $2.1 billion.
As the overall mobile ad market nearly doubles between 2012 and 2013, the fact that Google Inc (NASDAQ:GOOG) actually gained market share on an already impressive lead shows just how strong of a hold the company has on its market. In fact, to make eMarketer’s estimates true, the company will have to nearly double its 2012 mobile ad revenue.
eMarketer said that Google Inc (NASDAQ:GOOG)’s gain is primarily a result of the company’s success in mobile search and better monetization of YouTube — two lines of business that Facebook Inc (NASDAQ:FB) has very little overlap with.
Google and Facebook are both looking solid
There’s no reason (yet) for Google Inc (NASDAQ:GOOG) to be worried about Facebook Inc (NASDAQ:FB). In fact, eMarketer’s stats provide solid evidence that both companies are doing very well in the mobile market — a solid reason to give both stocks a closer look for consideration in your portfolio.
The article Why Facebook and Google Can Coexist originally appeared on Fool.com.
Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google.
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