Google Inc. (GOOG) Ad Format Change is Paying Off

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Studying online user behaviors, it is noted that when users are searching for product information, they go to one of two places – either Google Inc. (NASDAQ:GOOG) to locate information about the product, or Amazon.com Inc. (NASDAQ:AMZN) to find the price. But with this new platform on Google, it’s possible that this new ad format may be directed toward users who may be looking to buy a product, not just research it. Why go to Amazon.com, when you could click-through directly from Google to buy the product?

As of 1 p.m. ET Tuesday, Google Inc. (NASDAQ:GOOG) stock is up slightly on the day to about $752.75 per share.

This is something that may be interesting to watch going forward as this new Google Inc. (NASDAQ:GOOG) format continues to develop. What do you think? Will this increase the number of online shoppers, or will this help Google gain share of the existing market from Amazon? We’d love your thoughts about this in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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