Google Expands AI Use to Combat Invalid Ad Traffic

Alphabet Inc. (NASDAQ:GOOGL) is one of the best high-volume stocks to invest in. On Tuesday, August 12, Google announced that it is expanding its use of AI to combat invalid ad traffic/IVT, which refers to clicks and impressions that do not come from real people. This includes accidental clicks, bots, malicious sources, and deliberate attempts to inflate costs or earn illegitimate revenue.

Google’s Ad Traffic Quality team, in collaboration with Google Research and Google DeepMind, has introduced new defenses powered by large language models. These updated systems provide stronger protections by analyzing app & web content, ad placements, and user interactions.

Google Expands AI Use to Combat Invalid Ad Traffic

A user’s hands typing a search query into a Google Search box, emphasizing the company’s search capabilities.

Google reports that these new AI applications have significantly improved its content review capabilities, leading to a 40% reduction in IVT stemming from deceptive or disruptive ad serving practices. The company also continues to run both automated and manual checks to ensure that advertisers are not charged for invalid traffic, even if an ad is served.

Alphabet Inc. (NASDAQ:GOOGL) is a technology company that offers various products and platforms globally. It operates through Google Services, Google Cloud, and Other Bets segments.

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Disclosure: None. This article is originally published at Insider Monkey.