General Motors Company (GM): Will The Impala Be the Hit That It Needs?

The Impala has to do better than that. For years, General Motors Company (NYSE:GM) got along with models that were just “good enough”, and paid the price when its profits were eroded by the heavy discounts it needed to keep sales going. If post-bailout GM is really going to realize its potential, its new products – all of them – have to be at least as good as the best in their classes.

For the Impala, that’s a tall order. The two cars that dominate the full-sized sedan segment, the Ford Motor Company (NYSE:F) Taurus and Toyota Motor Corporation (ADR) (NYSE:TM) Avalon, are both polished, popular entries. The Impala will have to be very good to draw buyers.

For General Motors Company (NYSE:GM), the good news is that early reviews on its new Impala have been positive. But will buyers follow? We’ll find out.

The article Will the Impala Be the Hit That GM Needs? originally appeared on and is written by John Rosevear.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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