General Motors Company (GM), Starbucks Corporation (SBUX), The Coca-Cola Company (KO): Firms Look to the Past to Boost Revenue

By diversifying its product offerings within its core competency (high end beverages and café food), Starbucks Corporation (NASDAQ:SBUX)continues to build a stronger brand. Soda fountain drinks should only help. Larry Miller from RBC Capital Markets noted that the beverages will bring customers into Starbucks locations during nonpeak hours. Also, by adding yet another type of drink, the company can defend against tougher competition.


As General Motors Company (NYSE:GM), The Coca-Cola Company (NYSE:KO), and Starbucks Corporation (NASDAQ:SBUX) demonstrate, companies do not always need new ideas to rejuvenate revenue. Sometimes, the best technique is to rekindle past success. If integrated correctly, tried-and-true practices can help companies set their brand apart in the eye of the consumer.

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This article was written by Michele Milheim and edited by Chris Marasco. Chris Marasco is Head Editor of ADifferentAngle. Neither has a position in any stocks mentioned. The Motley Fool recommends Coca-Cola, General Motors, and Starbucks. The Motley Fool owns shares of Starbucks.

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