That’s a perfect way to attack the market and prevent competition between its models. I expect the American consumer to jump at the chance to buy one of these trucks, and I think General Motors Company (NYSE:GM) will be the market leader in the midsize segment by mid-decade.
As an investor and writer, I preach investing with a long-term mindset. I have great things to say about Ford Motor Company (NYSE:F)’s recent vehicles, its management, and its bright future, but in this case, I think management made a short-term decision that could cost the company later.
If the downsizing trend takes hold in the truck segment, Ford Motor Company (NYSE:F) could miss the rebound in smaller trucks. It could also lose F-Series sales if all of its competitors end up offering entry-level midsize trucks from which consumers could step up to competing larger models.
General Motors Company (NYSE:GM) sees potential in the midsize pickup, while Ford apparently doesn’t. I like GM’s decision here and expect investors to be happy with the developments over the next year. Maybe Ford Motor Company (NYSE:F) sees something I don’t? What do you, as consumers, think? Let me know in the comments section.
The article GM’s Bringing Back the Canyon and Colorado. Good Move? originally appeared on Fool.com is written by Daniel Miller.
Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford.
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