Gaia, Inc. (NASDAQ:GAIA) Q1 2024 Earnings Call Transcript

Page 2 of 2

James Colquhoun: I think that the targeting is something we’ve improved upon, also improving our marketing process and testing into new campaigns into new market segments has to help to improve efficiency. And we started this at the middle — Q3 of last year and we were starting to get some more runway on the lessons and the learnings from that testing in Q4, and we went from 8,000 net adds to 16,000 net adds and now more than double that in Q1. So, I feel like it’s just a combination of learning more and leaning into the campaigns that are performing the best.

Thierry Wuilloud: Great. Thank you guys.

Operator: At this time, this concludes our question-and-answer session. I’d now like to turn the call back over to Mr. Rysavy for his closing remarks.

Jirka Rysavy: Thank you everyone for joining and we look forward to speak with you when we report our second quarter, which should be in early August. Thank you very much.

Operator: Thank you for joining us today for Gaia’s first quarter 2024 earnings conference call. You may now disconnect.

Follow Gaia Inc (NASDAQ:GAIA)

Page 2 of 2