Nexus International has reported $546 million in revenue in the first half of 2025, a 110% increase compared to the same period last year. The privately held gaming operator has already surpassed its full-year 2024 revenue of $400 million and, in doing so, secured a place among the global Top 100 gaming operators by revenue. At the core of this growth is Brazil, which has become the company’s strongest market through its platform Megaposta.
Brazil formally transitioned to a regulated iGaming environment in early 2025 under Law 14,790/2023. The law introduced stringent requirements, including fixed-odds betting licenses, Central Bank–linked payment account verification, and facial recognition for player onboarding. These changes reshaped one of the world’s largest potential gaming markets, setting high barriers for new and existing operators.
While many competitors struggled to integrate systems in time, Nexus International had prepared in advance. Megaposta secured licensing early and aligned its infrastructure with regulatory standards before the law came into effect. This readiness meant the company could launch fully compliant from day one, avoiding service interruptions that affected larger rivals.
Megaposta quickly became Nexus’s top-performing brand in 2025, contributing the majority of the company’s half-year revenue. Its strength comes from a combination of localized marketing, mobile-first design, and seamless payment integrations tailored to Brazil’s digital economy.
Industry data shows that 88.9% of Brazilians over age 10 own a smartphone, making mobile access central to iGaming growth. Megaposta’s platform was built to capitalize on this, offering a streamlined user experience that supported high retention and transaction volume.
For Nexus, success in Brazil was not about spreading resources thin across multiple jurisdictions but about doubling down on the market that produced the highest returns. The importance of Brazil to Nexus is underscored by its decision to establish its global headquarters in São Paulo in mid-2025. Unlike operators that manage LATAM remotely, Nexus placed its leadership, compliance, and operations teams directly inside its largest market.
According to CEO Gurhan Kiziloz, the move reflects the company’s philosophy that infrastructure should follow revenue density. By embedding core functions in São Paulo, Nexus can respond faster to regulatory updates, strengthen local partnerships, and support expansion into neighboring regulated markets such as Colombia, Peru, and Chile.
Beyond regulatory readiness, Nexus has concentrated on high-value players — users with higher-than-average revenue per account and consistent engagement. By focusing on retention and product depth rather than mass sign-ups, the company has been able to maximize revenue in Brazil’s early regulated phase.
Features such as fast withdrawals, strong compliance integration, and localized sports betting products have positioned Megaposta as a trusted platform. Loyalty-driven strategies have further reduced churn in a competitive environment where marketing costs are climbing. The contrast with larger competitors is clear. Flutter’s Betfair, for instance, reported a 44% decline in Brazil revenue in Q1 2025, citing onboarding frictions linked to facial recognition requirements. Other operators, including Entain, recorded growth but entered the regulated framework later.
Nexus’s advantage lies not in its size but in its agility. Operating without external investors or a formal board, the company can allocate resources quickly and prioritize compliance and product development without the delays of shareholder approvals. With $546 million already secured in the first half of the year, Nexus International is projecting a full-year run rate of $1.1–$1.2 billion, with a stretch target of $1.54 billion. Whether it can sustain this pace depends on maintaining growth in Brazil while executing controlled expansion into other Latin American markets.
For now, Brazil stands as both the company’s strongest market and a blueprint for its future strategy. By aligning infrastructure with regulatory clarity and focusing on high-value users, Nexus International has shown that targeted execution can deliver results on par with industry giants, without IPOs, fundraising rounds, or headline-grabbing acquisitions.
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