Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Ford Motor Company (F)’s Hottest F-150 Sets Another Record

Ford’s 2014 SVT Raptor. Photo Credit: Ford Motor Company (NYSE:F).

Ford Motor Company (NYSE:F) bread-and-butter F-Series truck has been America’s best-selling vehicle for 31 straight years, and the high-performance F-150 SVT Raptor is maybe the hottest premium version of the popular truck, setting record high sales in eight of the past 10 months. Five years after the worst recession in decades, people are finally beginning to purchase trucks for recreational use, not just for work. Can Ford Motor Company (NYSE:F) take advantage of this trend and turn the Raptor into a big-time seller over rival General Motors Company (NYSE:GM), or will it remain a niche for off-road enthusiasts?

Across the auto industry, days’ supply is a typical way to measure consumer demand for vehicles, with 60 days’ supply being average. Sales for the increasingly popular Raptor are up 14% for the year, and Ford Motor Company (NYSE:F) has maintained only a 15-day supply.

“Raptor owners are looking for a high-performing, uncompromising off-road pickup truck with the features and luxuries found in today’s premium trucks,” said Doug Scott, Ford Motor Company (NYSE:F) truck group marketing manager, in a Ford Motor Company (NYSE:F) press release. “Since its launch in 2009, we’ve continually moved Raptor forward in capability and design, and the 2014 Special Edition is the best Raptor yet.”

In addition to its flashy looks in a typically bland styling segment, here’s what makes the truck so popular.

Ford’s 2014 SVT Raptor. Photo credit: Ford.

Built Ford tough
To start things off, the SVT Raptor is available only with a 6.2-liter V8 engine that muscles up the best-in-class 411 horsepower and 434 pound-feet of torque. For all that performance power, the Raptor’s 16 MPG on the highway isn’t horrible, and is only about 2 MPG less than my Mustang GT.

Ford Motor Company (NYSE:F) has put out some innovation in the high-performance ride, too. It produced the first application of a wheel with both conventional and beadlock mounting abilities. A beadlock wheel simply secures the edges of a tire to the wheel between two surfaces so the tire is less likely to roll off the rim — providing extra grip when needed off-road. The folks at the Blue Oval have even filed a patent on the system.

For the past three years, the SVT Raptor has set the standard for performance in part because of its industry-exclusive internal triple-bypass FOX Racing Shox dampers, skid plates, and Hill Descent Control.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.