Ford Motor Company (F)’s F-150 Is Driving More Sales Gains

That won’t help GM in June, though. Toprak sees GM’s sales rising just 2.3% on the month, despite spending on incentives that he estimates is the highest in the business. Gutierrez is similarly pessimistic about GM’s sales pace, calling for a 1.3% year-over-year increase.

Meanwhile, the competition isn’t resting
Both analysts also see market-leading gains for Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY) , which cut prices on seven key models at the beginning of last month and boosted its incentives spending in a bid to gain market share. Helped to some extent by a favorable exchange rate shift, Nissan’s move paid off with outsized gains in May – and the company is expected to gain U.S. market share again in June.

That could mean a strong showing in the white-hot midsized sedan segment, where the longtime leaders – Toyota Motor Corporation (ADR) (NYSE:TM)‘s Camry and Honda Motor Co Ltd (ADR) (NYSE:HMC)‘s Accord are under increasing pressure from Nissan’s all-new Altima as well as Ford Motor Company (NYSE:F)’s hot-selling Fusion. Both the Altima and the Fusion gained ground on the Camry last month, and those gains could continue in June.

The article Ford’s F-150 Is Driving More Sales Gains originally appeared on Fool.com and is written by John Rosevear.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

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