Ford Motor Company (F): Time to Buy or Sell?

Management
None of these events would have happened without Alan Mulally and his excellent management team. I recently wrote why he is worth every penny, and I’m glad he remains in charge through 2014. Ford has made excellent decisions since Mulally took over. Its image has improved since it was the only Detroit automaker not to take the government bailout. Management has made quicker decisions in Europe to set it on track to break even faster than competitor General Motors Company (NYSE:GM) .

Mulally had created a vision and a plan to return Ford to profitability after the U.S. recession, and it succeeded two years ahead of schedule. In 2006, Ford Motor Company (NYSE:F) was losing almost $2,000 for every vehicle it sold. Since then, profits have flipped right side up, and the company is in its best shape in a decade.

Bottom line
Ford represents all of the qualities I mentioned in the intro. Don’t worry about the market’s record high — it’s still a great time to invest in companies with solid management and financials. It’s even better if those companies are in recovering or booming industries, such as the automotive markets. Ford’s making great strides in the biggest auto market in the world, China. It’s also making higher-quality vehicles in that will be in the most popular segments going forward. And it’s putting R&D money into fuel efficiency, which will definitely pay off in the future. Ford has a lot of things going for it, and I’m along for the ride. If you’re a Ford bear, what do you think? Let me know in the comments below.

The article Ford: Time to Buy or Sell? originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends Ford and General Motors and owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.