Ford Motor Company (F): Is It a Buy?

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The company has overcome the teething issues associated with getting its remodeled 2013 RAM pickup into the market. Now the dealers are happy with the inventory levels and sales increased by a huge 49% in April over year-ago levels. Chrysler sold 31,409 RAM pickups in April.

The company will be remodeling its facility at Warren, Michigan to increase production by 32% over last year’s levels to produce 300,000 trucks annually.

Where does this leave Ford?

Ford Motor Company (NYSE:F) pickups have been America’s best-selling trucks for over three and a half decades. One of the main reasons for this according to analysts at Edmunds.com is the “fierce” loyalty that truck owners show towards their preferred nameplates in the pickup segment.

Besides, Ford will be launching its new F-series models next year. It would be interesting to see the fuel efficiency and technological advancements that the company will bring to the market. Ford is famous for its frequent remodeling which keeps its fleet young and fresh.

The company is expecting demand for its pickups to remain high and this is seconded by the analysts. Analysts are expecting that this year sales may even exceed 700,000. To cater to this demand Ford Motor Company (NYSE:F) is adding capacity.

Capacity increase

The company has just announced that it will be adding a third shift at its Kansas City assembly plant for building its F-150 trucks. It will hire around 900 workers who will start work from the third quarter.

Ford Motor Company (NYSE:F) had earlier said that it renovate another part of the Kansas City plant where it will produce the Transit commercial vans from next year. This will add 1,100 jobs.

Last word

Ford Motor Company (NYSE:F)’s trucks are enjoying excellent demand. These pickups have stood the test of time. The company is well prepared to take advantage of this growing demand. Although competitive measures are increasing, the prospects of the F-series trucks continue to remain bright.

The article This Automaker Is A Buy! originally appeared on Fool.com.

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