And by offering free in-store do-it-yourself classes, the company is taking advantage of today’s prevalent DIY culture. Frugal consumers are increasingly willing to get their hands dirty if they can save money on renovations and installation. Free classes and top-notch customer service help the company generate repeat business.
Fool for thought
During the first quarter of this year, the ceramic-tile market grew 8.4%, according to the Tile Council of North America. Tile Shop Hldgs, Inc. (NASDAQ:TTS) has emerged as a trusted leader in this growing market. I believe shares of Tile Shop Holdings will continue their impressive run in the quarters to come as the company opens new stores and expands its distribution centers nationwide.
The big-box stores that compete in the tile and flooring market may offer more stability than this specialty retailer. However, if Tile Shop Hldgs, Inc. (NASDAQ:TTS) accomplishes its goal of becoming a nationwide seller of ceramic and stone tile, it could be one of the next big growth stocks.
The article 1 Under-the-Radar Stock to Renovate Your Portfolio originally appeared on Fool.com.
Fool contributor Tamara Rutter has no position in any stocks mentioned. The Motley Fool recommends Home Depot, Lowe’s, and Tile Shop Holdings and owns shares of Tile Shop Holdings.
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