Tablets in Taiwan
There is no denying the fact that tablet sales appear to be on the rise in almost every nook and cranny of the globe. While this is more so the case in some areas than others, Taiwan is beginning to see some major growth. This is somewhat of a surprise to many, being that the region has often times been stuck behind the frontrunners.
This could be a big opportunity for companies such as Appleand Google Inc (NASDAQ:GOOG). Both companies are looking to push its respective tablet to fresh markets, and with Taiwan growing so fast it is a natural fit. AnotherDigitimes report detailed just how these companies are seeing demand shape up here:
“Demand for tablets in the Taiwan market is growing fast, with nearly two million units to be sold in 2013 including mobile telecom carriers’ contract-bundled sales and sales of Wi-Fi versions through retail chains, according to executive vice president and chief sales & marketing office Maxwell Cheng for Consumer Sales & Marketing Division of Far EasTone Telecommunications (FET).”
Once again, these numbers are nothing when compared to the sales in more established regions such as the United States and Europe. That being said, every market has to start somewhere and it appears that Taiwan is beginning to hit its stride.For a better idea of just how far things have come, this forecast is just about double the sales volume of 2012. Here is more on what to expect:
“In the Taiwan market, 7-inch models are estimated to account for 70-80% of sold tablets, Cheng pointed out. FET sells 20,000-30,000 tablets bundle with contracts a month through its retail network and is confident of attaining target sales of 300,000 units for 2013.”
If Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) have any plans of taking the reins in Taiwan, it would make the most sense to push smaller tablets. In the case of Apple, for example, its iPad mini would appear to be the more popular option thanks to its smaller screen, and Google Inc (NASDAQ:GOOG)’s rumored Nexus 7 2 would fit here nicely as well. We’re particularly curious if Apple Inc. (NASDAQ:AAPL) plans to push a newer iteration of its iPad mini, but we’ll have to wait and see.
Final thoughts
The fact of the matter is that both companies have the opportunity to gain a better foothold in the Taiwanese tablet market in the years to come, and with steady growth, now is the time for these companies to start jockeying for position. Across the Formosa Strait, Apple Inc. (NASDAQ:AAPL) can boost its market share in China in one of two ways: (a) a deal with the country’s largest telecom China Mobile Ltd. (ADR) (NYSE:CHL), or (b) a cheaper iPhone. If you’re holding Apple Inc. (NASDAQ:AAPL), it’s not out of the realm of possibility that both scenarios can come to fruition by the end of 2013. Learn about Insider Monkey’s market-beating strategy here.
Disclosure: none
