Facebook Inc (FB)’s Quarter of Mobile Domination

Page 2 of 2

Facebook Inc (NASDAQ:FB)’s engagement rate, or active users as a percentage of monthly active users continued to climb. Up to 71.2%, more Facebook users are using Facebook every day than ever before. In the year-ago quarter Facebook’s engagement rate was substantially lower, at 58%.

Was there any bad news?
Mostly, Facebook offered impressive news on all fronts. But one area did show signs of a slowdown. Facebook’s growth in total MAUs decelerated to 21% year-over-year growth, down from 23% last quarter. If MAU growth continues to decelerate, year-over-year revenue growth comps could get tougher in the future. Still, 21% is nothing to sweat about.

There’s really no way around it: Facebook is still in its prime.

Time to buy?
Unfortunately, Facebook Inc (NASDAQ:FB) isn’t an ounce of a better deal today than it was yesterday. In a matter of minutes, bullish investors boosted Facebook’s market capitalization by a whopping $10 billion. Though the results were downright awesome, the stock’s respective gain has already taken on the quarter’s glory.

So, cheers to Facebook shareholders — your business is firing on all cylinders. But if you are a prospective buyer, you’ll still be required to fork out a handsome premium for this stock. Though that’s not a move I’d be willing to make at this price, I will definitely keep Facebook on my watchlist.

The article Facebook’s Quarter of Mobile Domination originally appeared on Fool.com.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.



Page 2 of 2