Facebook Inc. (NASDAQ:FB) has been a cultural icon on the Internet over the last few years, and has been a strong platform for e-commerce sites who have partnered up with the site to reach out to various users. Well, now that it’s back-to-school time, those who are shopping for clothes or school supplies can use Facebook and the Wrapp application to send free gift cards to friends or family.
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Wrapp is a Facebook Inc. (NASDAQ:FB) application where users can send free gift cards to their Facebook friends. Wrapp has recently added some businesses to its collection of gift cards that can be given for modest amounts (usually $5 or $10), and users can add any amount to the gift card they give – for example, if a user wants to give a Dockers gift card, the user may just send the free $10 card, or pay $40 to add $40 of value to the card – sending a $50 card for $40.
Some big-name companies who have recently joined Wrapp’s list of partners include Dockers, Levi’s, Office Depot and Roots. They join such names as Gap, Sephora, adidas, MLB.com, Omaha Steaks and the Wall Street Journal. Many of these partners will be offering gift cards designed for the back-to-school shopping season.
The gift cards will be offered according to certain marketing metrics – for example, friends on Facebook Inc. (NASDAQ:FB) who are known (through posts or company pages they “like”) to have connection with a Wrapp partner. If you are considering sending a gift card to one of your friends, the Wrapp application will provide you option of gift cards based on that friend’s likes and give you the opportunity to send them through Facebook – and they can be redeemed via a mobile device or through the Web.
A new app for Facebook Inc. (NASDAQ:FB), Wrapp is supported by the co-founders of Skype and LinkedIn (NYSE:LNKD) and joins Karma and Boomerang as e-commerce companies looking to use Facebook Inc. (NASDAQ:FB) as a platform to promote sales and monetize social media. It is estimated that consumers will spend about $84 billion on back-to-school items for school-age children and college students, so Wrapp is determined to use its partners in conjunction with the ubiquitous reach of Facebook Inc. (NASDAQ:FB) to touch as many of those back-to-school shoppers (parents, teens and college students) with a break on their shopping bills while encouraging patronage of its partner retailers.
