Company culture and leadership should also come into play when making an investment decision. According to Glassdoor.com, Expedia Inc (NASDAQ:EXPE) employees have rated their employer a 3.3 of 5, and 65% of employees would recommend the company to a friend. Leadership is above average as 74% of employees approve of CEO Dara Khosrowshahi.
While those numbers are decent, Priceline employees have rated their employer a 4.1 of 5, 85% of employees would recommend the company to a friend, and 92% of employees approve of CEO Jeff Boyd.
TripAdvisor’s company culture and leadership are stronger than Expedia Inc (NASDAQ:EXPE)’s, but not nearly as strong as Priceline’s. TripAdvisor employees have rated their employer a 3.7 of 5, 70% of employees would recommend the company to a friend, and 85% of employees approve of CEO Stephen Kaufer.
Priceline.com Inc (NASDAQ:PCLN) wins in website traffic, growth consistency, valuation, company culture, and leadership. That said, none of these companies are likely to hold up well if the stock market suffers a steep correction.
While Main Street consumers have been suffering for years, investments have paid off handsomely for higher-end earners with risk tolerance. This has led to a massive amount of discretionary income for these higher-end earners. If this wealth disappears as a result of reduced monetary stimulus and/or rising interest rates, then those trips to the Bahamas and Hawaii will come to a quick halt.
However, for those who believe in the economic turnaround and want exposure to the space, Priceline looks to be the best and safest option.
Dan Moskowitz has no position in any stocks mentioned. The Motley Fool recommends Priceline.com and TripAdvisor. The Motley Fool owns shares of Priceline.com and TripAdvisor.
The article How Does This Internet Travel Company Measure Up? originally appeared on Fool.com.
Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.