There has been a real revolution in travel in the last 5 years or so. A number of companies are making it easier for travelers to schedule and purchase their trips by doing comparison shopping and taking advantage of social networks. Three companies that are in the middle of this revolution are Expedia Inc (NASDAQ:EXPE), Priceline.com Inc (NASDAQ:PCLN) and Tripadvisor Inc (NASDAQ:TRIP). In this article I will make a case for investing in all 3 companies, especially given the improving demographics of the travel industry as the Boomer generation begins to retire.
I’m old enough to remember when travel agents were ubiquitous. They were practically on every street corner in big cities such as NYC or Chicago. These days, travel agent offices are much harder to find and their services are mostly only needed for very complex trips. Why is this? Well, the internet plays a huge part in the demise of the Mom and Pop travel agency. Expedia, Priceline and newer upstarts such as Trip Advisor are taking over the travel industry. Consumers are flocking to the web sites of these companies and to the web sites of individual purveyors of travel services (Southwest Airlines Co. (NYSE:LUV) is a prime example) in order to cut out the middleman and negotiate much better prices for travel. Let’s examine the three companies in question and see how the trends should favor investment in all three companies.
Expedia started the revolution by offering a single place where the average consumer could find prices for all kind of travel services. The last year has been a good one for Expedia with an almost doubling of the stock price, and the trends continue to be favorable as the economy has shown some modest recovery and people start to spend discretionary dollars on travel and leisure. At a PE of 33 (and a dividend yield of 0.8%), for the trailing twelve months, the company sells for a premium. The assumption built in is that the growth will continue into the next year or two unabated. The real strength behind Expedia is the bundling of travel services since it can offer price cuts by combining air, hotel and car rental in an easy to access portal for the traveler.
Priceline, with its spokesman William Shatner (a.k.a. The Negotiator), is the next iteration in the travel revolution, where the purveyors of the travel services offer excess inventory and you bid a price for a certain date and location of travel service. Priceline on the other hand has only risen 25% or so in the last 6 months, but looking more long term it has crushed the market with a return of 465% in 5 years. Priceline sells for a much more reasonable PE of 26.5, but has no dividend. Priceline appeals to the both the casual traveler and the business traveler by offering cut rate travel deals through its unique bidding service.
The upstart of the group is Trip Advisor, which uses social media to rank travel locales including activities, hotels and resorts. The social media effect makes it an attractive place to visit since the casual traveler may encounter more up to date information. The use of the data should be taken with a grain of salt when the number of reviews are low, but with higher volumes the quality goes up and so do the potential profits of Trip Advisor as it sells advertising. The data mining possibilities also make hotel and resort companies drool. Trip Advisor is an upstart with lots of potential. For a new company in the middle of the Internet 2.0 revolution it is selling at a reasonable PE of 36. Trip Advisor was spun off from Expedia in 2011 as a way to unlock shareholder value by having the faster-growing company trade as a separate company. A 3 month chart of Trip Advisor shows a healthy gain of 37% which is not bad at all.