Evine Live Inc. (EVLV): Clinton Group Pushes Stake to 1.90 Million Shares

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Page 5 of 13 – SEC Filing
Item 1. SECURITY AND ISSUER
This statement on Schedule 13D (this “Schedule 13D”) relates to the common stock, par value $0.01 per share (the “Common Stock”), of EVINE Live Inc., a Minnesota corporation (the “Issuer”).  The address of the Issuer’s principal executive office is 6740 Shady Oak Road, Eden Prairie, Minnesota 55344.
Item 2. IDENTITY AND BACKGROUND

(a) This Schedule 13D is filed by: (i) Clinton Group, Inc., a Delaware
corporation (“CGI”), which serves as the investment manager to Clinton Madison Investment Fund, L.P. (“CMAD”)
and HCM Clinton Equity Strategies Ltd. (“HCM”) and owns all of the outstanding equity in Clinton Union League LLC,
which serves as the investment manager to Clinton Relational Opportunity Master Fund, L.P. (together with CMAD, HCM, and any other
funds or accounts controlled, directly or indirectly, by CGI and/or Mr. Hall (as defined below) from time to time, the “Clinton
Funds”), with respect to the shares of Common Stock held by the Clinton Funds; (ii) George E. Hall, a United States citizen,
who serves as Chief Executive Officer of CGI (“Mr. Hall”), with respect to the shares of Common Stock held by the Clinton
Funds; and (iii) Imation Corp., a Delaware corporation (“Imation”, and together with CGI and Mr. Hall, the “Reporting
Persons”), with respect to the shares of Common Stock held by Imation.

(b) The principal business address of CGI and Mr. Hall is 510 Madison
Avenue, 9th Floor, New York, New York 10022. The principal business address of Imation is 1 Imation Way, Oakdale, Minnesota
55128.

(c) The principal business of CGI is to provide investment management
services to private individuals and institutions. The principal business of Mr. Hall is to serve as Chief Executive Officer of
CGI. The principal business of Imation is the storage, management and protection of electronic data.

(d) None of the Reporting Persons or persons listed on Schedule
A has, during the last five years, been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).

(e) None of the Reporting Persons or persons listed on Schedule
A has, during the last five years, been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction
and as a result of such proceedings was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.

(f) Mr. Hall is a citizen of the United States.

The name, citizenship, present principal occupation or employment
and business address of each director and executive officer or general partner, as applicable, of CGI and Imation is set forth
in Schedule A attached hereto. To the best of the Reporting Persons’ knowledge, except as set forth in this statement on
Schedule 13D, none of such individuals owns any shares of Common Stock.

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