Energizer Holdings, Inc. (ENR) Gets in Touch With Its Feminine Side

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So Energizer Holdings, Inc. (NYSE:ENR) will have its hands full taking on industry leader The Procter & Gamble Company (NYSE:PG), which owns the sanitary protection market with a 47% share, more than twice as much as its nearest rival Kimberly Clark Corp (NYSE:KMB). Sales of feminine care products accounted for 6% of P&G’s $83.7 billion in global revenues in 2012.

That’s a big lead to surmount, suggesting Energizer Holdings, Inc. (NYSE:ENR) can only hope sales will multiply quick like a bunny. But with several more well-known brands now in its portfolio, the consumer products company can at least keep going and going and going on its quest to achieve greater market share.

The article Energizer Gets in Touch With Its Feminine Side originally appeared on Fool.com.

Fool contributor Rich Duprey has no position in any stocks mentioned. The Motley Fool recommends Energizer Holdings, Kimberly-Clark, and Procter & Gamble. It recommends and owns shares of Johnson & Johnson.

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