SodaStream partnered with Kraft todevelop Kool-Aid and Country Time lemonade concentrates as well as the Crystal Light flavored water for the SodaStream machine. SodaStream even wants to carbonateCampbell’s V8 line. In addition, on Feb. 27 SodaStream entered into an agreement with cranberry and grapefruit cooperative Ocean Spray to develop concentrates exclusively for the SodaStream machine. The next day, SodaStream announced its intention to add EBOOST energy drinks into its growing portfolio of products.
More recently, Sodastream International Ltd (NASDAQ:SODA) announced a much needed partnership with private label soda manufacturer Cott Corporation to help efficiently make and distribute flavors in America and provide scale to SodaStream. In addition, Cott’s flavorings can complement SodaStream’s portfolio of flavors.
On the whole, the 21st century promises a more virtual, healthy, and environmentally friendly future. PayPal plans to capitalize on the virtualization of offline transactions by partnering with well-known payment processors such as Discover, Visa, and MasterCard. Movie studios and broadcasters understand people consume media in new ways, such as the video streaming service that Netflix offers, and they want to partner with it to distribute their content. SodaStream wants to marry the strong taste of soda with healthy drinks such as Crystal Light water, Ocean Spray juice, and EBOOST energy drink. These partnerships will help eBay Inc (NASDAQ:EBAY), Netflix, Inc. (NASDAQ:NFLX), and Sodastream International Ltd (NASDAQ:SODA) to better capitalize on these trends.
The article 3 Companies Growing Through Partnerships originally appeared on Fool.com and is written by William Bias.
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