eBay Inc (EBAY) Finds Formula For Growth and Profitability

eBay Inc (NASDAQ:EBAY) is among the best NFT stocks to invest in according to analysts. The company operates a marketplace for art NFTs. eBay got a big NFT exposure following its purchase of NFT marketplace KnownOrigin in 2022.

eBay Inc (EBAY) Finds Formula For Growth and Profitability

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On March 9, Citizens reiterated a Market Outperform rating on eBay Inc (NASDAQ:EBAY) stock with a price target of $115. The firm cited eBay’s disciplined cost controls approach for its renewed bullish view on the stock.

Citizens notes that the eBay management has adopted a self-fund growth investments strategy. This can particularly be seen in the company’s approach to marketing, AI, and product innovation. The firm hailed eBay’s ability to balance growth investments and profitability. It notes that with this strategy, eBay has achieved the highest margins in the e-commerce space. The company’s gross margin in the past 12 months topped 71%.

Citizens also cited eBay’s generous capital return targets of up to 100% of normalized FCF. Last month, eBay’s board approved an additional $2 billion for share repurchases. In 2025, eBay returned $3 billion to investors through a combination of dividends and share buybacks.

In other news, eBay announced on February 18 that it was acquiring Depop from Etsy for $1.2 billion. Depop is a consumer-to-consumer fashion marketplace that is popular with Gen Z and Millennial users. It expects the transaction to close in Q2 2026.

Based in California, eBay Inc (NASDAQ:EBAY) operates a global online marketplace where individuals and businesses can buy and sell a broad variety of items, including digital collectibles like NFTs.

While we acknowledge the risk and potential of EBAY as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than EBAY and that has 10,000% upside potential, check out our report about this cheapest AI stock.

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