Dutch Bros (BROS) Bets On Cold Drinks To Attract Younger Audience

Dutch Bros Inc. (NYSE:BROS) is one of the 7 Best Restaurant Stocks to Buy for Growth in 2026. On March 13, Stifel Nicolaus analyst Chris O-Cull set a price target of $75 for Dutch Bros Inc. (NYSE:BROS), maintaining his Buy rating. On March 9, Margaret-May Binshtok of Wolfe Research initiated coverage of the stock, assigning an Outperform rating and a $77 price target. The analyst expects mid-teen percentage unit growth with enough strength to continue momentum well into 2026.

Dutch Bros Inc. (NYSE:BROS) is one of the 7 Best Restaurant Stocks to Buy for Growth in 2026

A recent report published by the Wall Street Journal on March 1 talked about how the company is attracting a younger audience by focusing on cold energy drinks. Known primarily for selling coffee as the third-largest coffee chain in the US, BROS is looking to reduce its reliance on the beverage. Interestingly, 90% of the company’s coffee sales come from cold coffee drinks, reflecting what company management claims is the trend among youngsters. Tana Davila, the chief marketing officer, confirmed the company’s approach of targeting the younger generation’s love for cold drinks by saying:

“The market is moving that way, and that is the core to what we do.”

Dutch Bros Inc. (NYSE:BROS) is an operator and franchiser of drive-thru shops. It distributes and sells coffee-related products, coffee, and accessories. The company operates in the Company-Operated Shops & Franchising and Other segments. Dutch Bros was incorporated in 1992 and is headquartered in Tempe, Arizona.

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