Dunkin Brands Group Inc (DNKN) Donuts Gets Gluten-Free and Expands West

If you live in California, expect to see a lot more Dunkin’ Donuts stores around the corner in the next few years as the chain expands its presence out West. Up to now, Dunkin Brands Group Inc (NASDAQ:DNKN), owner of Dunkin Brands Group Inc (NASDAQ:DNKN), has focused its core business on Eastern markets, such as the New England area, New York, Pennsylvania, and Florida.

Dunkin Brands Group IncThe brand has changed in recent years from its 1990’s emphasis on baked goods and its ‘Fred the Baker’ ads to its current focus on beverages, transforming the company to compete more directly with Starbucks Corporation (NASDAQ:SBUX). Its beverage product line, especially its coffee, has provided higher margins for the company. According to Forbes, by expanding west into states like California, Dunkin Brands Group Inc (NASDAQ:DNKN) is moving into Starbucks Corporation (NASDAQ:SBUX)’s territory, where the specialty coffee shop has over 2,000 stores. Dunkin Brands Group Inc (NASDAQ:DNKN) plans to start rolling out its stores in 2015 and coffee ads are already in place promoting the brand.

In another move aimed at customers with dietary restrictions, the company is also planning on selling gluten-free donuts and muffins starting later this year, a first for a major fast-food chain restaurant and something that’s certain to make its other competitors focused on healthier options, such as Panera Bread Co (NASDAQ:PNRA), take notice.

The West running on Dunkin’

In its first-quarter 2013 presentation, Dunkin’ Brands Group Inc (NASDAQ:DNKN) mentions that continued U.S. store expansion is a major long-term growth driver, with the western region of the U.S. providing some of the best opportunities. Dunkin’s first-year sales growth in western and emerging markets grew 30%, while sales growth in Dunkin’s core and established markets grew 17%. It’s clear why Dunkin’ wants to expand west – the western region includes approximately 130 million people and a market penetration of 1:810,000.

The company’s current core market has 36 million people served by 3,866 stores with a market penetration of 1:9,300, while its more established regions have 53.8 million people served by 2,380 stores and a market penetration of 1:23,000.

The company is estimating 330 to 360 net new restaurants in 2013 to achieve a 4.5% to 5% net unit growth rate; 19% of those new restaurants are set to located in the West and should derive about 64% of sales. The company’s full-year 2013 earnings guidance details 6% to 8% growth in revenue, 10% to 12% growth in adjusted operating income, and an EPS between $1.50 to $1.53, equal to a growth of about 15%. Growth for 2014 and beyond is estimated at about 17%.

Starbucks expands overseas

While Dunkin’ looks to grow its restaurants to the western part of the U.S., Starbucks is maintaining a more global focus while adding net new stores for a new total of 590 as of the second quarter of this year. The company’s China/Asia Pacific segment had 25% of the company’s net new stores. In its second-quarter press release, the company mentioned the importance of increasing the relevance of the Starbucks brand around the world.

There’s no question surrounding the strength of the Starbucks brand, yet Dunkin’ is capable of attracting customers in search of good and cheaper coffee. Earlier this year, research firm Brand Keys’ Customer Loyalty Engagement Index ranked Dunkin’ Donuts number one in customer loyalty for the seventh-straight year in the coffee category.

It’s important to keep in mind that Starbucks is also a much larger company, with a market cap of $48 billion versus Dunkin’s $4.5 billion. Starbucks’ total net revenue for the second quarter of 2013 was $3.6 billion, an increase of 11%, and global comp-store sales grew 6%.

In comparison, Dunkin’ had combined total revenue for its U.S. and international segments of $124.2 million – U.S. revenue grew 7.7% and international revenue grew 17.1%. The company’s combined U.S. and international comp-store sales increased 3%.

Panera’s ‘deliciously’ baked goods

It will be interesting to see how Dunkin’s other competitors, like Panera Bread Co (NASDAQ:PNRA), will react to the company’s recent announcement that it will begin offering gluten-free muffins and donuts. Panera is known for its healthier food options, such as using antibiotic-free chicken and whole grain breads. Unlike Dunkin’, its main focus is its baked goods and other menu options rather than beverages and coffee.

By selling gluten-free products, Dunkin’ is moving into uncharted territory within the fast-food world and tapping into a popular alternative to wheat products. Gluten-free products are a necessity and mostly benefit folks with celiac disease who are not able to digest gluten, a protein found in wheat flour.

In terms of size, Panera is similar to Dunkin’ Donuts with a market cap of about $5 billion. For the first quarter, which ended March 26, the company reported net income of $48 million, or $1.64 per diluted share. Net income and diluted EPS increased 17%. Panera’s earnings guidance for the 2013 fiscal year is for diluted EPS growth of 17% to 19%. Growth estimates for 2014 and the next five years are between 16% and 19%.


Dunkin’ Brands seems to be making smart choices for its Dunkin’ Donuts brand. Expanding west is a logical choice to grow the business and the introduction of gluten-free products is a calculated risk on a popular trend that sets the company apart from its competitors.

While Starbucks is a force to be reckoned with, the Dunkin’ brand is strong enough to attract its own customers. At its current share price, Dunkin’ is more affordable than Panera Bread shares and has similar prospects for future growth. It’s a good idea for Dunkin’ investors to observe how quickly the company expands and for rising debt levels that could affect the company’s liquidity.

Investors can be forgiven for thinking that a company that has returned almost 2,500% since going public probably has its best days behind it. But in the case of Panera Bread, there’s reason to believe that the best is still yet to come. The stock has been on an absolute tear over the past five years, and you’re invited to find out why — and what else there is to look forward to — in The Motley Fool’s brand-new premium report on Panera. Included are key areas that investors must watch, as well as opportunities and threats facing the company both today and in the long term.

The article Dunkin’ Donuts Gets Gluten-Free and Expands West originally appeared on Fool.com.

Eileen Rojas has no position in any stocks mentioned. The Motley Fool recommends Panera Bread and Starbucks. The Motley Fool owns shares of Panera Bread and Starbucks. Eileen is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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