Dropping Prices So Soon, Research In Motion Ltd (BBRY)?

Of course, The Wall Street Journal also noted that a Research In Motion Ltd (NASDAQ:BBRY) spokesman already issued a statement regarding the new prices, saying that “now is the right time to adjust the price” of the Z10 as BlackBerry readies its next round of BB10 devices.

In addition, the statement elaborated: “It’s part of life cycle management to tier the pricing for current devices to make room for the next ones. This is just one element of our marketing strategy that will ensure we remain aggressive in a very competitive market landscape.”

Competitive indeed.

But however they try to spin it, I’m sure I’m not alone in remaining unconvinced that this is nothing more than a reaction to a continuation of worsening sales results for Research In Motion Ltd (NASDAQ:BBRY).

Foolish takeaway
Sure, Research In Motion Ltd (NASDAQ:BBRY) CEO Thorsten Heins rightly pointed out last week that BlackBerry is more than just a device company, and a there’s a chance the BlackBerry Messenger platform could provide some value even as the company’s smartphone sales wane. However, as fellow Fool Evan Niu noted yesterday, the success of BBM is far from assured, as it has plenty of competition of its own.

In the end, while Research In Motion Ltd (NASDAQ:BBRY)’s $3.1 billion cash balance offers a compelling reason to buy given the company’s $4.8 market capitalization, all that dough won’t mean much over the long run if Research In Motion Ltd (NASDAQ:BBRY) can’t stem its market-share losses soon.

Fool contributor Steve Symington owns shares of Apple Inc. (NASDAQ:AAPL). The Motley Fool recommends and owns shares of Amazon.com, Inc. (NASDAQ:AMZN) and Apple Inc. (NASDAQ:AAPL).

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