And quite frankly, if you have any consumer-facing product, you could probably use pop culture to create consumer awareness, right, because we’re all human beings and we have multiple interests. And so I might want to buy this makeup line today, but I’m a huge fan of White Lotus, right, which is a TV show that 42West represents. So are there organic ways to have conversations or reach out about different things and to the consumer or let them know about different opportunities that way. So where a lot of our organic growth among the PR firms can come from, and there are many different sources, but one such source is just going from 0 to 50 in terms of the number of classic non-entertainment companies that use our services to reach the general consumer.
I’m thinking of — we mentioned Haagen-Dazs on this call. There’s a great example out of the Consumer Products division of The Door and Charlie and the team they are handling that account where Haagen-Dazs, by the way, does a very large influencer marketing business with us as well that would not have been a client of traditional entertainment PR firms perhaps even three years ago. So — and they’ve had celebrity campaigns now through The Door and others that have done very well. So if you can have a company with a PayPal within Haagen-Dazs, with blank, blank, blank of some of our other clients, you can just grow organically. Add into an item. And as we hired Ellie Doty and do — for the first time, as I said on the call, now we’ve hit scale in a different way.
We’ve hit scale in the types of companies we have under the umbrella and we’ve got reach. So now if we market ourselves, that could be to Wall Street, that could be to our own stakeholders, but that could be to the broader business community, corporate community. And all of a sudden, we’ve got something different. And there are a lot of chief marketing officers, digital marketing officers, social marketing officers out there and these companies are trying to figure out how do we get our word out. And here’s Dolphin over here that has all these different services and all these different type of reach using pop culture, and you can’t fake it. You can’t just say, oh, we’re a traditional PR firm. We’ll get you into entertainment. How are you going to do that?
Versus Dolphin where we can say, well, we promote James Bond, Top Gun, Mission Impossible, Bruce Springsteen, Chance the Rapper, Dave Matthews Band, Rachael Ray, Robert Irvine, Emeril Lagassé, South Beach Food & Wine, New York Food & Wine, Super Bowl Music Fest, Case closed, right? So that’s what we want to do, and I think that’s what we’re going to drive a lot of organic growth for our PR firms.
Allen Klee : That’s great. Last quarter, you mentioned a business you were going to be starting up a celebrity chef business in New Orleans with Nina Compton. Any update on where that stands?
William O’Dowd : Sure. Yes, ShaSha Lounge. We’re very excited for that one, too. And quite frankly, that should be one of those things I was mentioning that it should happen in the second half of this year. Memberships will go on sale in the next few weeks. And — thank you again, Charlie. It’s the Charlie Dougiello show on Westwood One/Dolphin fourth quarter earnings call. The Door again, has done a great job bringing that — ideating that with Nina and her husband and bringing that to life. And so it’s about to out to kick off. And we couldn’t be more excited for that because in — with success in New Orleans, many people that listened on previous earnings call, I know that we have a very scalable model there since Nina and Charlie and the team have brought in other celebrity chefs to do guest appearances for lack of a better word, at the lounge and restaurant in New Orleans that could become the home for the same concept in other cities.
