DirecTV (DTV), Comcast Corporation (CMCSA), DISH Network Corp (DISH): Buying Winners and Avoiding Losers in Home Entertainment

DIRECTV (NASDAQ:DTV)While the war to become the dominant supplier of home entertainment content will probably continue on ad infinitum, it is becoming clear that DirecTV (NASDAQ:DTV) and Comcast Corporation (NASDAQ:CMCSA) have, to this point in time, been two of the major winners and DISH Network Corp (NASDAQ:DISH) has been one of the many losers.

Maybe not too late but certainly too early for this broken DISH

DISH Network Corp (NASDAQ:DISH) has had a very tough time in its battle to gain market share against DirecTV (NASDAQ:DTV) and Comcast Corporation (NASDAQ:CMCSA) over the last several years. DirecTV (NASDAQ:DTV) has lucrative and popular premium package offerings such as NFL Sunday Ticket and Comcast doesn’t lose its signal every time a cloud passes over. Earnings have declined at an annual pace of 3.38% over the last five years and DISH Network Corp (NASDAQ:DISH) has managed to build a balance sheet with a debt to equity ratio of 40.97. Even though this level of debt would crush most businesses, DISH manages to cover its interest payments slightly more than five times with free cash flow.

What could turn out to be an unfortunate turn for shareholders is the release received by Sprint Nextel Corporation (NYSE:S) from SoftBank, giving Sprint Nextel Corporation (NYSE:S) permission to allow DISH Network Corp (NASDAQ:DISH) to begin due diligence to support the $25.5 billion offer to purchase 100% of Sprint Nextel Corporation (NYSE:S) that DISH Network Corp (NASDAQ:DISH) is making to compete with a $20 billion offer by Softbank to purchase 75% of Sprint. This would represent a price of more than 3.5 times book value for a business expected to lose $2.87 billion in 2013 based upon the consensus earnings estimate from the 17 analysts covering the stock.

It is hard to image anything truly beneficial to shareholders coming from an already highly leveraged business taking on an enormous amount of debt in order to pay a large premium to book value for another business that is bleeding red ink. While existing shareholders can hope for the best, I think I prefer not to take on this level of risk for what I believe is limited upside potential. DISH Network Corp (NASDAQ:DISH) just might become a good investment one day; but, that day is not today.

Scarred by battle but still standing

The two heavy weight players in providing home video content for entertainment have been DirecTV and Comcast Corporation (NASDAQ:CMCSA). Once again, the big advantage for DirecTV (NASDAQ:DTV) products has been the premium content sports packages for which it has been able to acquire exclusive distribution rights. The disadvantage is the irritating loss of signal its customers experience during even minor atmospheric disturbances. The biggest negatives Comcast Corporation (NASDAQ:CMCSA) faces related to their products and service are the poor customer service and arrogance for which it earned a well-deserved reputation prior to the introduction of satellite-based delivery options.

DirecTV (NASDAQ:DTV) currently trades at a PEG ratio of 0.85 based on 2014 consensus P/E estimate of 10.85 and projected five-year average growth of 12.7%. Considering its earnings growth rate of 30.72% over the past five years, the forward projections appear to be very reasonable. Management here has been very proficient with the allocation of shareholders’ capital as evidenced by the five-year average return on capital of 16.3%. Unfortunately, management has not been nearly so effective at building equity in the business for shareholders as the business currently has a negative equity value of $6.148 billion.

The negative equity position of the business is a major negative, but the business does generate enough cash to cover the interest payments on the debt by a multiple of 7.4. Profits have grown at an annualized pace of 15.51% over the past five years, powered higher by the 11.51% annual growth in sales during the period. If the share price simply keeps pace with the projected growth in earnings over the next five years, shareholders should expect annual returns on investment equal to 12.7% for years to come.

Comcast Corporation (NASDAQ:CMCSA) has done a better job of building and protecting shareholder equity than DirecTV (NASDAQ:DTV), and that superior performance is reflected in the higher price to earnings multiple of 15.1 based upon the 2014 consensus estimate of the 19 analysts covering the stock. Comcast also pays a dividend to shareholders that produces a current yield of 1.82% and requires a payout ratio of only 29%.

Adding the dividend yield to the projected growth rate of the earning produces a fair value multiple of 14 times forward earnings. Since the stock is currently valued at 15 times 2014 earnings, it is reasonable for investors in Comcast to anticipate annual returns on invested capital of 13% to 14% between dividends received and share price appreciation.

Final thoughts and actions

As if the headwinds facing DISH Network Corp (NASDAQ:DISH) were not already severe enough to stress the business, management seems intent on expending time and resources pursuing what could be a very questionable acquisition of Sprint. Adding further leverage to an already extended balance sheet to acquire a business that is bleeding cash does not appear to represent the best interest of shareholders in the humble opinion of this writer.

With the addition of AT&T entering into this market with the introduction of its U-verse home entertainment service, DISH is faced with yet one more unneeded obstacle to success. The weakest contender in any space is always the first to fail when tough new competition enters the space.

Even though DirecTV (NASDAQ:DTV) and Comcast Corporation (NASDAQ:CMCSA) have some less than positive aspects to their businesses, they both seem to offer excellent prospects for survival and continued steady growth going forward. An allocation of capital split evenly between the two would seem to be a prudent course of action to allow investors to take advantage of the strengths of each business while cutting the risk of their different negatives by half.

The article Buying Winners and Avoiding Losers in Home Entertainment originally appeared on Fool.com and is written by Ken McGaha.

Ken McGaha has no position in any stocks mentioned. The Motley Fool recommends DirecTV. Ken is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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