Comic book summer isn’t over yet. This weekend brings The Wolverine, Twenty-First Century Fox Inc (NASDAQ:FOX)‘s sequel to 2009’s X-Men Origins: Wolverine. What can fans and investors expect? A return to relevance for the X-Men franchise, I think.
Studio artwork from Fox’s The Wolverine. Source: 21st Century Fox.
Sources: YouTube, 21st Century Fox.
Maybe that won’t be an issue, but pure superhero movies have outperformed this summer while lesser-known comic-book adaptations have struggled. The Walt Disney Company (NYSE:DIS)‘s Iron Man 3 wowed audiences on the way to $1.2 billion in worldwide box office receipts. Time Warner Inc (NYSE:TWX)‘s Man of Steel earned $636 million at the global gate. Universal’s $130 million adaptation, R.I.P.D., got zero boost from Comic-Con, having earned just $25 million worldwide in its first week.
Twenty-First Century Fox Inc (NASDAQ:FOX), too, has had its troubles turning Marvel’s mutants into box office gold. Only 38% of critics liked Origins, which earned $373 million worldwide on a $150 million production budget. Not necessarily a bomb but not a winner, either. X-Men: First Class was a critical success but failed to win over audiences. The film, which cost $160 million to produce, earned $354 million at the global gate.
This time, Twenty-First Century Fox Inc (NASDAQ:FOX) budgeted just $120 million to make The Wolverine, and looking at the data, it ended up with a better film that takes full advantage of Hugh Jackman’s unquestioned skill at playing the troubled X-Man. I expect it to pay off.
Now it’s your turn to weigh in. Will you see The Wolverine? Leave a comment to let us know what you think of the movie and Twenty-First Century Fox Inc (NASDAQ:FOX)’s efforts to revitalize the X-Men film franchise.
The article Did Fox Just Make the X-Men Relevant Again? originally appeared on Fool.com and is written by Tim Beyers.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Walt Disney and Time Warner at the time of publication. Check out Tim’s Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool recommends and owns shares of Walt Disney.
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