When Facebook decided to change its layout to the “Timeline” format on most profiles and pages, access to the available games stopped being easy, as Zynga and other companies suffered greatly. But now, with Zynga needing to develop more of a mobile presence and have less reliance on web-based gaming, it would be interesting to see if Mattrick, who spent more than 10 years at Electronic Arts, will be able to transition his experience with console gaming and create a mobile environment for Zynga to thrive – and if so, will that prompt Microsoft Corporation (NASDAQ:MSFT) to take another crack at Zynga to diversify its gaming options?
What are your thoughts? Do you think Microsoft Corporation (NASDAQ:MSFT) investors like fund manager David Einhorn (see his full equity portfolio) will appreciate Mattricks’s move, or do you think they would eye a Zynga Inc (NASDAQ:ZNGA) acquisition in the near future? Let us know in the comments section below.