DICK’S Sporting Goods Launches In-House Production Studio, “Cookie Jar & A Dream”

DICK’S Sporting Goods Inc. (NYSE:DKS) is one of the most undervalued quality stocks to buy according to hedge funds. On August 7, DICK’S Sporting Goods announced the official launch of Cookie Jar & A Dream Studios, which is an in-house content and production studio. The new studio is dedicated to creating original sports content that tells human-centered stories.

The name of the studio is a tribute to the founding of DICK’S Sporting Goods in 1948, when an 18-year-old Dick Stack borrowed $300 from his grandmother’s savings, which she kept in a cookie jar, to open his first shop. Although the studio was just recently established, DICK’S Sporting Goods has been involved in sports storytelling for over a decade.

DICK'S Sporting Goods Launches In-House Production Studio, "Cookie Jar & A Dream"

A customer in a specialty concept store wearing a full outfit of apparels and sports gear.

The launch of Cookie Jar & A Dream Studios coincides with the premiere of its new documentary, “Big Dreams: The Little League World Series 2024.” This film explores the Little League World Series in Williamsport, Pennsylvania, and was produced in partnership with Imagine Entertainment and MLB Studios. It is scheduled to premiere on ESPN on August 12.

DICK’S Sporting Goods Inc. (NYSE:DKS) is an omni-channel sporting goods retailer primarily in the US. The company provides hardlines, which include sporting goods equipment, fitness equipment, golf equipment, fishing gear products, and apparel.

While we acknowledge the potential of DKS to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than DKS and that has 100x upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.