BEAM Inc (NYSE:BEAM) is another possible partner. A partnership would surely help the company meet its goal of 25% long-term sales growth from innovation. BEAM Inc (NYSE:BEAM)’s Pinnacle Vodka is the fifth largest growing spirit brand, rising 62% in 2012. Beam also has a valuable brand in Skinnygirl, which was the seventh largest growing brand in 2012. Created by television star Bethenny Frankel, Skinnygirl began as a ready-to-serve Margarita product. Having grown in popularity, the Skinnygirl line now features Sangria, White Cranberry Cosmo, and White Peach Margarita, to name a few.
Teaming up with Diageo plc (ADR) (NYSE:DEO) or BEAM Inc (NYSE:BEAM) seems like a logical evolution in SodaStream’s already impressive growth story. Partnerships aside, industry leaders Diageo and Beam both offer convincing arguments for investment, as spirits continue to rise in popularity in the U.S.
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The article Where SodaStream Has Gone Flat originally appeared on Fool.com and is written by Scott Levine.
Scott Levine owns shares of SodaStream. The Motley Fool recommends Beam and SodaStream. The Motley Fool owns shares of SodaStream.
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