Deutsche Bank Raises its Price Target on e.l.f. Beauty (ELF)

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the 10 Fastest Growing Consumer Stocks to Buy Now.

On June 16, 2026, Deutsche Bank raised the firm’s price target on e.l.f. Beauty, Inc. (NYSE:ELF) to $64 from $62 and kept a Hold rating on the shares. Deutsche Bank said the company is expanding into hair care.

Also on June 16, e.l.f. Brands, part of e.l.f. Beauty and inclusive of e.l.f. Cosmetics and e.l.f. SKIN announced the launch of e.l.f. Hair. The company said the new category debuts with six prestige-quality products and described the launch as an answer to demand for “e.l.f.fordable luxury.” e.l.f. Hair will be available starting June 16 on TikTok Shop and June 24 with retail partner Target (TGT).

On June 12, Bernstein initiated coverage of e.l.f. Beauty with a Market Perform rating and $60 price target. Bernstein said it is a long-term believer, but noted that EPS have been highly volatile after the acquisition of Rhode, distribution expansion, and higher marketing and payroll investments. The firm said some stability and margin expansion are needed before the stock can appreciate.

e.l.f. Beauty, Inc. (NYSE:ELF) provides cosmetics and skin care products worldwide.

While we acknowledge the risk and potential of ELF as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than ELF and that has 10,000% upside potential, check out our report about the cheapest AI stock.

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