Apple Inc. (NASDAQ:AAPL) went to great lengths in designing its watch and introducing the philosophical aspect of evolution in its product. Bloomberg West featured a segment with Bloomberg Businessweek’s senior writer Brad Stone and Bloomberg reporter Adam Satariano where the philosophy behind Apple’s watch was discussed.
Stone said that the idea of Apple Inc. (NASDAQ:AAPL)’s Watch was born in Jony Ives’ lab, three years after the death of Apple Inc. (NASDAQ:AAPL)’s ex CEO, Steve Jobs. The watch presented a unique challenge for Apple Inc. (NASDAQ:AAPL), according to Stone. He said that while most of Apple’s products are futuristic, with the watch Apple Inc. (NASDAQ:AAPL) had to synergise the ornament’s history as well.
“[…] With the watch they were looking at the past so one thing little interesting tidbit is that they kept bringing in the watch experts like French author Dominique Fléchon to give them lectures why clocks migrated from towers to pendants to wrists and Jony was really trying to understand it and they had to go on a journey […],” said Stone.
Stone said that the crown on the side of the watch with the zooming function was one product of this journey that the pair went on. It’s a reflection of our past in the futuristic gadget.
Although Tim Cook, the current CEO of Apple Inc. (NASDAQ:AAPL), looked at his company’s product as a success, the panel at Bloomberg had other opinions.
Among the shortcomings that they listed for the watch, its price tag topped the list. The watch is not only expensive to buy in the first place, but there is also the issue of spending that amount of money every year to keep the gadget updated. Then as Stone pointed out, the functionality of the ‘killer app’ is not very clear either. There is an issue of charging, and also that people probably do not want another gadget in their lives. They are already bogged down by their phones.
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