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Deckers’ Subsidiary UGG Releases Its Autumn/Winter 2025 Campaign

Deckers Outdoor Corporation (NYSE:DECK) is one of the 9 Best Footwear Stocks to Buy Now. On August 21, Deckers Outdoor Corporation’s (NYSE:DECK) subsidiary and its global lifestyle brand, UGG, released its Autumn/Winter 2025 campaign.

UGG’s latest campaign, Iconic From the First Step, features creative icons and explores the strong connection between collaboration and the community that lives at the heart of UGG. The campaign reflects the image of UGG and how the brand grew from the beaches of Southern California to become a beloved global fashion icon.

“Iconic From the First Step is a celebration of our journey as a brand, and the amazing individuals who have joined us along the way to build community throughout our history. Since 1978, we’ve been helping our community feel comfortable expressing themselves inside and out. And, we haven’t done it alone,” said Anne Spangenberg, President of UGG.

The campaign will also highlight design, style, and feel through UGG brand’s signature codes, including the Twin Seam and Sun Logo. The campaign stars celebrities from various backgrounds, including Sarah Jessica Parker, Stefon Diggs, Jeremy Scott, Elsa Hosk, Alton Mason, Leah Dou, and others. The campaign will be live throughout the season with the launch of exclusive content and captivating storytelling commemorating Iconic Design, Iconic Style, and Iconic Feeling.

As of August 26, Deckers Outdoor Corporation stock has soared by 8.70% since the announcement of the Autumn/Winter 2025 campaign on August 21.

Deckers Outdoor Corporation (NYSE:DECK), together with its subsidiaries, designs and markets footwear, apparel, and accessories for casual lifestyle and high-performance activities.

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Disclosure: None. This article is originally published at Insider Monkey.

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