CVS Caremark Corporation (CVS) and Walgreen Company (WAG): Will Obamacare Navigators Just Twiddle Their Thumbs?

With widespread confusion about the Affordable Care Act, commonly referred to as Obamacare, you might expect that those charged with explaining the health-reform legislation might be very busy these days. The federal government spent $67 million over the past few months to line up 105 organizations to serve as “navigators” for Obamacare. These navigators are charged with helping uninsured individuals enroll in health-insurance plans on exchanges that are slated to be operational in a little more than a month.

These navigators might not make as big of an impact as hoped for, though, if a recent survey by HealthPocket is on target. The company conducted an online survey across more than 100 websites in early August. Of the 1,150 responses, only 3% indicated that they would look to Obamacare navigators for help. Does this survey finding indicate that the Obamacare navigators might sit around twiddling their thumbs?

Not really. Here’s why.

More to the story
We first need to better understand who these navigators are. For the most part, they’re non-profit organizations that already serve the residents of their respective states. Quite a few hospitals, universities, and local United Way organizations are included in the mix. South Carolina even has a Chamber of Commerce as an Obamacare navigator. A church is reaching out to uninsured individuals in the impoverished Mississippi Delta region.

The question presented to participants in the survey (“During Obamacare’s first Open Enrollment Period, where will you get advice regarding your health insurance selection?”) might lead you to view navigators as something like a help desk to go to if you have questions. However, they won’t just sit back and wait for people to come to them. The role of the navigators includes proactively informing uninsured individuals about their options with Obamacare.

There’s also the distinct possibility, if not likelihood, that the respondents to the HealthPocket survey aren’t in the socioeconomic groups that the navigators will target. An online survey requires that the participants first actively use the Internet. According to the Department of Commerce, 60% of households with annual incomes below $25,000 don’t have home Internet access. Also, 67% of the survey respondents said they wouldn’t be changing their insurance, which implies that they wouldn’t be among those navigators would reach out to anyway.

Survey winners
I suspect that the low percentage of individuals stating that they will seek help from Obamacare navigators doesn’t necessarily mean much. However, other findings from the recent survey could be encouraging for a handful of companies.

For example, 14% of respondents said they would get information about health-insurance options from their doctor or pharmacist. That figure amounts to more than 40% of the survey participants who think they will purchase new health insurance. This is good news for CVS Caremark Corporation (NYSE:CVS) and Walgreen Company (NYSE:WAG).

Walgreen Company (NYSE:WAG) was among the first organizations to step forward in helping promote Obamacare awareness. In early July, the big pharmacy chain teamed up with the Blue Cross Blue Shield Association to educate consumers about health reform. The two partners operate a website with information about Obamacare. Walgreen also said it will provide informational brochures in most of its stores.