The path ahead
Crocs has been on an expansion spree. It has been expanding its footprint in all directions with a special focus on Europe. With more than 100 stores already opened, the company plans to have another 95 stores this year.
After enhancing its geographical footprint, it now plans to make its marketing stronger. More expenditure on marketing is expected to benefit Crocs, Inc. (NASDAQ:CROX), with more and more customers coming in.
Additionally, the footwear retailer has been working on its Spring collection, offering more variety. Crocs also plans to concentrate on its collection for back to school. A new and improved portfolio of products is expected to win customers’ hearts.
However, the retailer’s efforts are not restricted to the retail sphere only. It plans to focus on its wholesale operations, which have been showing great potential, especially in America.
Crocs has been witnessing great enthusiasm for its products, mainly because of its high quality and innovative offerings. It has been expanding its presence, and has been working on its good performing segments to perform even better. It has also started taking feedback from customers in order to make their experience at its stores even better. With everything in place, this company looks like an interesting bet for future. Investors should take notice.
The article This Company Might Surprise You in the Future originally appeared on Fool.com and is written by Himanshu Poddar.
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