Craig-Hallum Reiterates a Buy Rating on TechTarget (TTGT)

TechTarget, Inc. (NASDAQ:TTGT) is one of the 10 Best Small-Cap Growth Stocks to Buy According to Analysts. On June 9, analyst Jason Kreyer from Craig-Hallum reiterated a Buy rating on TechTarget, Inc. (NASDAQ:TTGT) with a price target of $12. The reiterated bullish sentiment comes after the company announced its strategic partnership and integration with Outreach, a leading workflow-first sales execution platform.

The partnership will connect TechTarget, Inc.’s (NASDAQ:TTGT) Priority Engine platform with Outreach’s sales workflows. The Priority Engine is a proprietary purchase intent data platform that will allow Outreach to seamlessly identify and engage prospects who are actively researching relevant topics and solutions.

A woman in a virtual conference room speaking to a global audience on a webcast.

Roughly 9 out of 10 initial conversations with Business Development Representatives never progress through the sales cycle, said Jillian Coffin, Senior Vice President of Customer Enablement and Strategy, Informa TechTarget, Inc. (NASDAQ:TTGT). This new integration addresses the challenge by providing relevant and timely data to maximize conversions and pipeline impact, added Coffin.

TechTarget, Inc. (NASDAQ:TTGT) is a B2B technology marketing and data company. It provides purchase intent data and marketing services to help technology vendors identify and reach technology decision-makers. Its core offerings include the Priority Engine platform and BrightTALK platform which supports customers in creating and promoting webinars and virtual events.

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Disclosure: None.