With annual revenues touching $100 billion, and having a market cap larger than any company in the world, Apple Inc.(NASDAQ:AAPL) as a company has already achieved more than what most companies dream of, but has Tim Cook also satiated his thirst for excellence? The same excellence that is the hallmark of the company whose pioneer was none other than Steve Jobs himself.
In order to announce his arrival on a stage similar in elevation to Jobs, Cook needs a product. An article on CNBC by Ari Levy classifies Apple Inc.(NASDAQ:AAPL)’s iPhone as the technology that set Jobs apart. Cook is yet to ignite a technological revolution of that scale. Merely enlarging the screen of the iPhone is just not going to cut it. No matter how vast the improvement in sales is.
Levy identifies one such product, which is in Apple Inc.(NASDAQ:AAPL)’s arsenal and could get the job done for Cook. Apple Watch. Set to be released in March, according to the blog 9to5Mac.com, as quoted in the article, the watch has troubles of its own.
Although there is no smart watch in the market that has made itself as essential as an iPhone, or any other smart phone for that matter, there is still competition lurking around for Apple Inc.(NASDAQ:AAPL) in that segment. The space has competitors of varied sizes, starting with giants like Samsung to start-ups like Fitbit and Pebble. The only thing that can be said for certain at this point is that, it is not going to be a smooth ride for Apple Inc.(NASDAQ:AAPL). Cook shouldn’t mind that since the person on whose throne he intends to sit wouldn’t do it any other way if the roles were reversed. Jobs only loved the fruit that he toiled most for.
An example of Jobs realizing opportunity, where others saw lifeless mass of stone and rock is iPhone itself. Kurt Scherf, analyst for market research firm Parks Associates was quoted in the article, ” Apple Inc.(NASDAQ:AAPL)’s genius was giving people what they didn’t think they wanted, and then needed.”
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