Coca-Cola Consolidated Approves 10-for-1 Stock Split: Retail Upbeat

Coca-Cola Bottling Co. Consolidated (NASDAQ:COKE) is moving forward with plans to make its stock affordable to a broad range of investors. On May 19, the company confirmed plans to split its common and Class B shares 10 for 1. The split comes at the back of the stock struggling in the market, going by the 7% year-to-date slide.

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Amid the underperformance, the stock’s share price of more than $1,000 has made it inaccessible for the masses, prompting a potential stock split. The split is a technical adjustment allowing investors to own ten times as many shares worth a tenth of the pre-split value. Similarly, the split should result in higher liquidity.

Coca-Cola Consolidated’s stock has more than doubled since 2023, reflecting strong growth. The company last split its shares in 1998. Coca-Cola Consolidated, the largest Coca-Cola bottler in the U.S., produces and distributes beverages across the southeastern, Midwest, and Mid-Atlantic regions using syrup supplied by The Coca-Cola Company.

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